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The 10 Commandments of Pinterest for Your Business

The 10 Commandments of Pinterest for Your Business

Commandment 1: Thou Shalt Plan Before Pinning

  1. Set-up your account properly, filling out your profile totally.
  2. Add “Pin it” buttons to your blog for easy pinning and make sure to link to your other social media properly.
  3. Know your target audience and what they are pinning.
  4. Pinterest pin with prices get 36% more likes than those withoutSet up your initial Boards and add content.

Commandment 2: Thou Shalt Make Stunning Pins

  1. Only use the best images for your blog.
  2. Use image filter tools such as Instagram
  3. Have a variety of content.

Commandment 3: Thou Shalt Follow a Strategy

  1. Fill your boards evenly – lots of content, don’t neglect some boards.
  2. If you sell products add a price to your pins.
  3. Link back to your website in your description
  4. Consistently post pins – don’t do it all at once then forget to come back later!

Commandment 4: Thou Shalt Be Creative in your Pinning Strategy

  1. Direct your traffic with call to action buttons
  2. Use Pinterest to conduct contests.
  3. Have publicly editable boards for competitions.

Commandment 5: Thou Shalt Honor thy Source

  1. Make sure the pin links somewhere – click before re-pinning someone else’s pin and make sure the source is legitimate.
  2. Add a watermark to your created content to preserve your branding.
  3. Watch the copyright of what you pin.

Commandment 6: Thou Shalt be Social

  1. Comment on other pins – do unto others and they will do unto you!
  2. Thank those who repin your pins.
  3. Tag other Pinners by name, use the @ sign to involve others.

Commandment 7: Thou Shalt Spread the Love

  1. Be the expert – Cover your product and things that are helpful to your products so that everyone comes to your Pinterest Boards first.
  2. Learn from other brands who successfully take advantage of Pinterest.
  3. Keep your content fresh!

Commandment 8: Thou Shalt Keep SEO in Mind

  1. Carry over categories, keywords, and urls to your Pins and Profile that you use on your website.
  2. Every bit of content on your site should be referred to with an original content pin.
  3. Each image on your site should be something your target audience would want to pin.

Commandment 9: Thou Shalt Take Full Advantage of Thy Resources

  1. Install a “Pin It” button on your browser and use it whenever you find content that fits your strategy.
  2. Keep the Pinterest App on your phone – take pictures and pin them while you are out and about.
  3. Look into Management Tools that might help you pin more efficiently.

Commandment 10: Research & Maintain Thy Pins

  1. Check your Google Analytics for traffic that was referred by Pinterest.
  2. The internet is constantly changing – check re-pins regularly to make sure they are still valid links.
  3. Track your likes, followers, comments and repins – and consistently respond to them.

One comment

  1. Good to know! Thanks for posting this!

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